If you’re feeling the January blues, why not check out Selfridges’ Festival of Imagination and get inspired? Described as a “portal into the creative mind”, the festival line up promises inspirational talks, interactive debates and workshops. There’s even a crystalline city you can help build.
We spent our Friday morning setting up our display in The Imagine Shop. We’re very proud to be showcasing our products in this amazing space. You can have a play on our Gamer, check out our Thirsty Plant kit in action, play around on our DIY Synth.
Also make sure you check out our bespoke Selfridges speaker in action; the sound is immense! We built the speaker in our studio, using our DIY Speaker Kit.
The Imagine shop is a beautiful little space full of innovative products, including the most expensive item ever sold in Selfridges! It’s yacht designed by the wonderful Zaha Hadid. You can view it in augmented reality through a tablet. You can also try on watches in augmented reality, which is pretty fun!
If you’re interested in wearable technology, cutting edge design or just some cool life hacks it’s definitely worth checking out the shop. We were particularly impressed with the foldable wheel chair, and the eco motor bike which can charge through your phone!
The shop is open now, but the talks and workshops kick off on the 16th January, in a truly amazing modern-amphitheatre, The Imaginarium, designed by award-winning architect Rem Koolhaas.
If you love the Selfridges Christmas window displays (let’s face it, who doesn’t?) make sure you spend some time checking out the Festival of Imagination’s window displays. They’re amazing, funny, thought provoking and futuristic.
Hopefully, you’ll leave feeling inspired, maybe you’ll even come up with your own show stopping idea to rival those yellow bags! If you do, you can enter Selfridges competition here. The competition calls for ideas that could shape the future of retail. The grand prize is a Festival of Imagination prize worth over £1000, and the idea be piloted in Selfridges!
We had a great time at The Festival of Imagination, and left feeling thoroughly inspired. Don’t take our word for it though, the Festival will be running for the next 6 weeks, so be sure to check it out. Not in London? They’ll also be events coming up in Manchester and Birmingham.