A lovely film featuring Daniel and Stephan Sigrist founder of W.I.R.E (Web for Interdisciplinary Research & Expertise), a Zurich based think tank that strives to encourage an interdisciplinary cooperation between theory and practice.
Talking about Sigrist theory that from a trend researcher’s point of view, in the future, Europe along with the western world will need to move away from a pure consumerist attitude, returning to production in order to overcome current crises.
“To not only speak of, but to actually create things, that is avant-garde to me,” says Sigrist. For him Technology Will Save Us is a pioneering project in this sense. Daniel Hirschmann is one of the co-founders and calls his enterprise a “haberdashery for technology and education.” His objective is to make technology more tangible through do-it-yourself kits, and to give the consumer a better understanding when it comes to purchasing products and making full use of their application.
“We see ourselves as part of the ‘maker-community’ – people, who take things apart with the intention to recycle and re-use them”, says Hirschmann. He believes in a new movement that will bring people back from an online world to a more offline world. “Nowadays, people would like to know what constitutes a complex product.”
Production David Torcasso and Vanessa Obrecht / Filming and Photos Cleo Vogler and Paul Meaden / Sound recordist: Alysha Sayami Vogler / Editing Konterfei / Music Bunnystripes